Cruelty-Free Makeup Brands


Something that is very exciting is that more and more brands are becoming cruelty-free! If you aren’t someone who avidly checks makeup brands to see if they are cruelty-free or not, you may come to realize all of your favorite brands no longer animal test! If you’re looking for brands to replace your faves that still, unfortunately, animal test *cough* ,Maybelline, *cough* look no further! I have compiled a list of brands that do not test on animals- and this isn’t even all of them! Here are just a few of my personal favorite cruelty-free brands.


1. Pacifica
2. E.L.F.
3. Wet n’ Wild
4. Physicians Formula
5. NYX
6. Milani
7. Ardell
8. Jordana
9. Real Techniques
10. Eco Tools


1. Urban Decay
2. Tarte
3. Smashbox
4. Too Faced
5. BareMinerals
6. Anastasia Beverly Hills
7. Bite Beauty
8. Becca Cosmetics
9. Charlotte Tilbury
10. Jeffree Star Cosmetics

These are my all-time favorite brands and they are cruelty free! Please note that although all of these brands do not test on animals, they are not all vegan brands. All vegan makeup brands are listed in italics.


  1. Love posts like this! <3 I switched to only purchasing cruelty free makeup a few years ago and I'm so happy I did! It really doesn't limit your options as there are so many wonderful brands that don't test on animals! Thank you for sharing this list x


  2. How do you define cruelty-free? Not tested on animals? Or: not selling in places that require animal testing? Or not owned by a company that has other brands that aren´t cruelty-free? In the EU animal-testing is prohibited by law for a few years now, but some people don´t think that is enough.

    Anne|Linda, Libra, Loca

    • I consider cruelty-free as makeup that is not tested on animals or that is made in countries requiring animal testing. For example, Tarte is a cruelty-free brand, but their parent company, Kose, is not. I think it’s great that many countries are banning cruelty-free makeup, but yes from what I’ve read up, it isn’t enough. There is still the issue of cosmetic companies purchasing from outside industries that do animal test. It definitely brings up the question if any makeup is cruelty free at all.

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